411: Display Advertising 101: A Guide for Modern B2B Marketers

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Tuesday, May 20, 2014      An Introduction for the Modern B2B Marketer                                                                                   Display advertising has the power to target business audiences with pinpoint accuracy, making it the perfect partner to your lead-gen and nurturing strategy. Whether you’re a display-advertising newbie or an old pro, you’ll be surprised to learn how versatile and effective display can be, from the top of the sales funnel all the way to conversion. In this guide, you’ll learn how you can use display to: Reach the audiences that matter to you by targeting ads based on job function, industry, and even company name Boost the performance of your paid search and email campaigns Push content to your audiences on Facebook and LinkedIn Supercharge your nurturing campaigns by syncing display ads to your marketing automation nurture paths (and increase conversions rates by as much as 2-5x)                                         This message is presented on behalf of Bizo. Share the latest business news with your network: Share on Facebook Share on Twitter Share on Linkedin Share via email The email address for your subscription is: nguyenvu1187.love@blogger.com Manage your email preferences   |   Unsubscribe Business Insider RSS Feed   |   Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011