The Digital Video Advertising Report: Growth Forecasts And Viewability Scandals

BI Intelligence   BI Intelligence, a subscription research service from Business Insider, provides the latest news, in-depth insight, data, and analysis on today's most relevant digital trends in mobile, social media, payments and more. Below is a selection of topics covered in recent reports. Stay ahead by signing up for a free two week trial! May 14, 2014 The Digital Video Advertising Report: Growth Forecasts And Viewability Scandals Online video ads are one of the fastest-growing ad mediums, far outpacing growth in spending on television and other digital formats. Online video ad viewing exploded in 2013. Over 35 billion video ads were viewed in the U.S. in December. In a new report from BI Intelligence we explore the key drivers of the skyrocketing growth of video ads, examine the cost and performance of the emerging digital ad format, and look at the major players that are shaping the industry. Read » Share this story: Messaging Apps: Growth And Monetization Trends For Mobile's Fastest-Growing Platforms Take a deep dive into the messaging wars and the apps that are becoming the hubs for everything global smartphone audiences do on mobile.   Read » Share this story: Carrier Billing Is An Alternative Way To Pay On Mobile — And It's Beginning To Catch On Do you remember carrier billing from the early days of cellphones? It's back. Read » Share this story: Personalizing The Smartphone Experience: A New Crop Of Technologies Are Powering Individualized Apps And Ads Users are creating individualized mobile experiences tailored specifically to their needs. And with that, developers and marketers have a new, hyper-targeted way to reach consumers.  Read » Share this story: Shopping Cart Abandonment: Online Retailers' Biggest Headache Is Actually A Huge Opportunity Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year.  Read » Share this story: The Online Video Ecosystem Explained — Who Holds The Real Power In Video Streaming? As consumers' appetite for streaming video keeps ballooning, the debate over how to best get content onto screens, and who should foot the bill, will keep bubbling up.  Read » Share this story: Share the latest business news with your network: Email sent to: nguyenvu1187.love@blogger.com   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011