REPORT: Online Video Advertising Is Skyrocketing -- Here Is Why
BI Intelligence
BI Intelligence, a subscription research service from Business Insider, provides the latest news, in-depth insight, data, and analysis on today's most relevant digital trends in mobile, social media, payments and more. Below is a selection of topics covered in recent reports. Stay ahead by signing up for a free two week trial!
Video ad views exploded in 2013, topping over 35 billion views in December, and online video ad revenue will reach nearly $5 billion in 2016.
In a new report from BI Intelligence we explore the key drivers of the skyrocketing growth of video ads, examine the cost and performance of the emerging digital ad format, and look at the major players that are shaping the industry.
While WhatsApp has pulled ahead in terms of user base (500 million MAUs) and its geographic footprint, other apps have taken the lead in monetization. Read »
Players in the travel industry are emphasizing mobile as a core component of their business strategies, and working to make their products and services mobile-friendly. Read »
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