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BEACONS FAQ: Here's Everything You Need To Know

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BI Intelligence BI Intelligence, a subscription research service from Business Insider, provides the latest news, in-depth insight, data, and analysis on today's most relevant digital trends in mobile, social media, payments and more. Below is a selection of topics covered in recent reports. Stay ahead by signing up for a free two week trial!
August 1, 2014
'THE BEACONS FAQ: It's Time To Set The Story Straight About Beacons And Apple's iBeacon System THE BEACONS FAQ: It's Time To Set The Story Straight About Beacons

Beacons are the most rapidly adopted in-store technology since mobile card readers, yet are still poorly understood within the retail industry and by consumers. Our FAQ dispels the most common misconceptions about beacons and explains Apple's iBeacon system. Our corollary report includes an exclusive market forecast for beacon adoption.

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THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, and Real-Time Bidding Will Catapult Programmatic Ad Spend
THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, and Real-Time Bidding Will Catapult Programmatic Ad Spend
Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape.  Read »
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THE FUTURE OF PAYMENTS: 2014 [SLIDE DECK]
THE FUTURE OF PAYMENTS: 2014 [SLIDE DECK]
A wave of innovation is driving a dramatic shift in the way we make payments. Our report highlights the most important trends fueling the changes: the rise of payment apps, mobile registers, e-commerce, and the decline of cash and checks. Read »
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Here's Why 'The Internet Of Things' Will Be Huge, And Drive Tremendous Value For People And Businesses
Here's Why 'The Internet Of Things' Will Be Huge, And Drive Tremendous Value For People And Businesses
The Internet of Things will become a huge market for consumers, government, and business-to-business purposes.   Read »
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Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks
Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks
Where do social media audiences spend their time?   Read »
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Online Video Advertising: Explore the Key Drivers of the  Skyrocketing Growth of Video Ads
Online Video Advertising: Explore the Key Drivers of the Skyrocketing Growth of Video Ads
Online video is growing faster than most other advertising formats and mediums. The report examines the cost and performance of the emerging digital ad format, and looks at the major players that are shaping the industry.  Read »
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