Truly Giant Phones Are Still Just A Small Sliver Of The Global Market

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Truly Giant Phones Are Still Just A Small Sliver Of The Global Market

After Apple announced its biggest iPhones ever on Tuesday, CEO Tim Cook said the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus will lead to "the mother of all upgrades." But even with all this hype around these mondo phones, tablet-size phones — or "phablets" — still comprise a generally small proportion of the world's active mobile devices.

According to global data from Flurry charted for us by Business Insider Intelligence, phablets — or phones with a screen size between 5.0 and 6.9 inches — only make up about 10% of active mobile devices, including tablets. At the same time, it's a massive leap from a year ago, when those huge phones only made up a 2% share of active mobile devices at that time. We'll see if Apple can push the phablet market even further when the iPhone 6 and iPhone 6 Plus launch on Sept. 19.

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