411: How Will Marketing Tech Change The Game in 2015?

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	Thursday, January 8, 2015 The Future of Marketing Tech - What You Need To Know                                                                                 This past year, more marketing jargon was thrown at brands than ever before. From "journey building" to marketing clouds, marketing technology providers really pushed the limit on mass confusion and conflation of terms. In 2015, the name of the game is to simplify and execute. Here's a look at what Neil Capel, CEO and founder of Sailthru, says we can expect this year in marketing technology: Mass customization will come to marketing tech. Companies creating customized marketing messaging at scale will become the norm. Consumers will expect a better experience the longer they interact with your brand. Customers will be loyal to companies that offer content or products aligned with their interests and likes — and turned off by those that don't. Recommendations and predictions will be seen as different opportunities. True value lies in anticipating and predicting what consumers will do before they take action. To learn more about the future of marketing, download Sailthru's report listing all 10 of its marketing predictions for 2015.                                                                                                      This message is presented on behalf of Sailthru. Share the latest business news with your network: Share on Facebook Share on Twitter Share on Linkedin Share via email The email address for your subscription is: nguyenvu1187.love@blogger.com Manage your email preferences   |   Unsubscribe Business Insider RSS Feed   |   Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011