411: Is your brand telling the right story?

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	Tuesday, February 17, 2015 Live webinar: Brand storytelling done right                                                                                 It seems like everyone in marketing is talking about "storytelling." It's a popular buzzword, but there can be huge challenges in following through and telling a brand's story in a way that resonates with consumers. On Feb. 24, join journalist and media strategist Tessa Wegert for the live webinar A Journey Into Brand Storytelling Done Right, which will explore the role of storytelling in digital advertising and custom content. From theme to structure to creating a hero (it's not who you think it is), you'll find out how to break down the key components of a good brand story and help tell your own. Attend this interactive webinar to learn: Why storytelling is vital to brand marketing success. How to identify a story worth telling. Whom to cast in the role of hero. Where to tell your story online.                                                                                                             This message is presented on behalf of Citrix. Share the latest business news with your network: Share on Facebook Share on Twitter Share on Linkedin Share via email The email address for your subscription is: nguyenvu1187.love@blogger.com Manage your email preferences   |   Unsubscribe Business Insider RSS Feed   |   Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011