411: This trend is coming to TV advertising

View this email online | Add newsletter@businessinsider.com to your address book

	Thursday, September 3, 2015 Find out more about programmatic                                                                                 In the coming months and years, you're going to hear a lot more about programmatic TV. The TV landscape continues to change, and the rise of automated, programmatic advertising continues to be strong in the digital video advertising world. In fact, according to eMarketer, programmatic digital video ad spend in the US will rise to nearly $4 billion in 2016. It now promises to disrupt the traditional TV industry as well, allowing broadcasters and operators to be more efficient and to generate more revenue than ever before. Programmatic TV can start working for your video business today, and continue to grow and deliver new revenues in the future. In this latest whitepaper, you'll learn: What programmatic TV is. How it will grow and evolve, especially in the US market. Three ways broadcasters and operators can make the most of it today.                                                                                  This message is presented on behalf of Ooyala. Share the latest business news with your network: Share on Facebook Share on Twitter Share on Linkedin Share via email The email address for your subscription is: nguyenvu1187.love@blogger.com Manage your email preferences   |   Unsubscribe Business Insider RSS Feed   |   Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011