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Sat, Jan 31, 2015 | 10:45 AM IST

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The iPad has hit a wall

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The iPad has hit a wall

Apple on Tuesday announced its best quarter ever — and the most profitable quarter for any company in history. But that was because of the iPhone. Growth of the iPad, meanwhile, has hit a wall. In fact, the iPad was the only negative aspect of Apple's earnings report.

Based on company data charted for us by BI Intelligence, Apple sold 21.5 million iPad units, which fell below Wall Street expectations and was down 17% year-over-year. Just looking at the chart, it looks like iPad's sales growth peaked in last December, the same quarter Apple launched the iPad Air and iPad mini with Retina display. Apple CEO Tim Cook says there's some cannibalization going on — the iPhone on one side and the Mac on the other — but he also hinted at the iPad having room for growth, particularly in the workplace. "The real opportunity is to bring mobility into the enterprises and change how people work," Cook said on Tuesday's call.

Apple just launched its partnership with IBM last quarter, and the company is expected to launch its first 12-inch iPad, which may offer more features for advanced productivity.



 
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How IBM is bringing front-office data analysis to Super Bowl fans

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Business Insider Select
 
January 30, 2015
How IBM is bringing front-office data analysis to Super Bowl fans How IBM is bringing front-office data analysis to Super Bowl fans

Football fans get free access to same types of data-crunching tools the pros use. [Sponsored content brought to you by IBM.]
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15,000 young Gazans just completed a week-long Hamas-run militant training camp
15,000 young Gazans just completed a week-long Hamas-run militant training camp
Thousands of recruits as young as 15 learned how to kidnap soldiers, use...  Read»
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The season 5 trailer for 'Game of Thrones' has leaked
The season 5 trailer for 'Game of Thrones' has leaked
Winter is coming. "Game of Thrones" fans know that means season 5 of...  Read»
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It turns out that Ford's new pickup truck wasn't that big a risk after all
It turns out that Ford's new pickup truck wasn't that big a risk after all
A chorus of hysteria, hand-wringing, and general fretting gripped the...  Read»
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A 'Tinder expert' tells other men how to be more successful on the app
He has a bunch of rules.   Read»
The American consumer is feeling very confident
Consumer confidence in the US continues to be very high. The University...  Read»
Android is suddenly surrounded by enemies
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9 highlights from 'Game of Thrones' actress Maisie Williams' Reddit AMA
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Maisie Williams is known for playing Arya Stark on HBO's "Game of...  Read»
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How an obscure beef jerky company was acquired by Hershey
How an obscure beef jerky company was acquired by Hershey
Krave jerky's business is booming. Hershey recently announced that it...  Read»
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A man who ran an alleged 'revenge porn' website says he's now 'a different person'
A man who ran an alleged 'revenge porn' website says he's now 'a different person'
His website was shut down last April.  Read»
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Shake Shack IPO Prices Way Higher Than Expected
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Shake Shack sold 5 million shares in its IPO for $21 each, Bloomberg...  Read»
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See Also
Xiaomi Showed Its Customers A Map Of India That Made Them Furious
Xiaomi Showed Its Customers A Map Of India That Made Them Furious
It's unusual for Xiaomi to upset its customers.
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SHAKE SHACK EXPLODES
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The iPhone may be starting to steal Android's lower-income customers
It's in a class of its own.
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YouTube accused of strong-arming musicians into strict contracts
YouTube accused of strong-arming musicians into strict contracts
YouTube says her claims are "patently false."
  Read»  


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