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Burying the Lede

In newspaper parlance, "burying the lede" means to "begin a news story with nonessential details," or to obfuscate the actual "news." In this case, the New York Times lauds the ObamaTax, quoting sources in New York that claim it will reduce premiums in the individual market by 50%.

[ed: Gosh, whatever happened to the president's promise that they'd plunge 3000 percent?]

To hear Gov Cuomo tell it, "New York’s health benefits exchange will offer the type of real competition that helps drive down health insurance costs for consumers and businesses"

There's just one little problem:

It's a meaningless claim.

How's that, you ask?

Simple, but it takes 12 paragraphs to get to the real reason rates may be lower:

"While the rates will fall over all, apples-to-apples comparisons are impossible from this year to next because all of the plans are essentially new insurance products."

The new "metal" plans have much higher out-of-pocket exposures than plans currently allowed to be marketed in the Empire State; it's really not difficult to understand why Kia's cost less than BMW's.

But that doesn't fit the meme.

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