411: How To Get The Most Out Of Online Video Advertising

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Tuesday, April 29, 2014     Reach Exactly The Viewers You Want                                                                                  As the lines between broadcast and Internet-delivered video blur, marketers and brands are often confused about where to put their ad dollars. Programmatic advertising, using large amounts of data and actionable analytics harvested from online video, can help brands reach their target audiences. Using these insights as a detailed "map" leading straight to relevant users, savvy marketers are able to budget their ad spend in a precise and focused way. Right now, as viewers move from IP delivery to broadcast delivery and back, marketers are finding that programmatic ad technology helps them consolidate their message to target a remarkably fragmented audience. With U.S. online video ad spend forecasting to increase by a CAGR of 26% through 2017, being able to manage how advertisers reach viewers is essential. Download this free white paper from Ooyala and LiveRail to learn more about the technology and how companies are using it.                                                 This message is presented on behalf of Ooyala. Share the latest business news with your network: Share on Facebook Share on Twitter Share on Linkedin Share via email The email address for your subscription is: nguyenvu1187.love@blogger.com Manage your email preferences   |   Unsubscribe Business Insider RSS Feed   |   Terms of Service   |   Privacy Policy Business Insider. 150 5th Avenue, New York, NY 10011