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UNDERSTANDING ATLAS: Where Facebook's Atlas ad server fits in the digital-ad ecosystem, and how it works

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July 30, 2015
UNDERSTANDING ATLAS: Where Facebook's Atlas ad server fits in the digital-ad ecosystem, and how it works UNDERSTANDING ATLAS: Where Facebook's Atlas ad server fits in the digital-ad ecosystem, and how it works

Atlas wants to take the digital-ad industry beyond cookie-based measurement.  Read»
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THE US DIGITAL MEDIA AD SPEND REPORT: Mobile will fuel strong growth across formats as desktop and traditional spend slow
THE US DIGITAL MEDIA AD SPEND REPORT: Mobile will fuel strong growth across formats as desktop and traditional spend slow
Digital advertising – with mobile, in particular – will fuel strong growth in the US media market over the next five years.  Read»
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THE SELF-DRIVING CAR REPORT: Forecasts, tech timelines, and the benefits and barriers that will impact adoption
THE SELF-DRIVING CAR REPORT: Forecasts, tech timelines, and the benefits and barriers that will impact adoption
Cars that can drive themselves are already on the road.  Read»
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Hulk Hogan is reportedly accusing Gawker of leaking his racist rant online and wants the CEO thrown in jail
Hulk Hogan is reportedly accusing Gawker of leaking his racist rant online and wants the CEO thrown in jail
It seems wherever Gawker turns there’s another fight brewing. And...  Read»
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The 50 best computer science and engineering schools in the US
A degree from a top computer science or engineering school can land...  Read»
Energy companies are using the 'Internet of Things' to increase efficiency and save billions
There will be nearly 1 billion smart meters installed by 2020.  Read»
Another on-demand startup just turned its workers from contractors to full-timers
The dominoes are falling as yet another on-demand startup has decided to...  Read»
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This startup uses artificial intelligence to predict whether a Hollywood film will be a hit or a flop — just by scanning the script
This startup uses artificial intelligence to predict whether a Hollywood film will be a hit or a flop — just by scanning the script
There’s a lot of literature that claims a successful Hollywood...  Read»
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Facebook beats earnings expectations, but the stock sinks
Facebook beats earnings expectations, but the stock sinks
Facebook just reported its Q2 earnings, with a beat on both the top and...  Read»
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A great error message
A great error message
So far, the Windows 10 launch seems to be going smoothly, but there are...  Read»
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Why you might have to wait for your Windows 10 upgrade — and how to get it right now if you can't
Why you might have to wait for your Windows 10 upgrade — and how to get it right now if you can't
If your Windows 7 or 8/8.1 computer hasn't gotten the Windows 10...  Read»
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See Also
10 things in tech you need to know today
10 things in tech you need to know today
Good morning! Here's the tech news you need to know this Thursday. 1....
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The world's best charity can save a life for $3,337.06
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This isn't a melodramatic TV commercial: For $3,340, you can save a life...
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KFC's new chicken bucket can also wirelessly print photos from your phone
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KFC is rolling out a high-tech chicken bucket to celebrate its 60th...
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Facebook has added one of LinkedIn's most abused features
Facebook has added one of LinkedIn's most abused features
Facebook is testing a new feature that will let your friends add...
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